Auto Bright was founded in 1978 by Boris Kanieff, and is currently operated by Boris and his son Nick. Boris has been actively involved as an owner/operator in the car care industry for over 40 years. Boris built his first car wash/petroleum retail site in Brockton, MA in 1969. In 1972 Boris acquired a second site in Brockton. In 1973 Boris acquired a third site in Marlboro, MA. In 1974 he sold the first site for a profit. In 1977, Boris sold the second and third sites for a profit and used those proceeds to purchase what is now Auto Bright. In 1984 Boris sold Auto Bright for a profit and went on to pursue other ventures. In 1994, Boris and a non-operating partner bought back Auto Bright from the interim owners who had mismanaged the site (Boris provided the operational expertise and the partner provided the capital). In 1997, Boris added an express oil change center and convenience store. In 2009, Boris’s son Nick joined the company, buying out Boris’s non-operating partner.
Serving the Metro West, MA area since 1978, Auto Bright is the one-stop shop to get your car looking smooth and running smoothly, inside and out. As your local expert car care center, we offer the highest quality & value in:
- Car Wash & Vacuum Services (automatic & self-serve)
- Auto Detailing (exterior & interior)
- Express Oil Change
- Pre-Owned Auto Sales
Backed By The Boris Guarantee!
Auto Bright was founded and is operated by Boris Kanieff and his family. Boris is a New England car wash industry veteran with over 40 years of experience.
Boris is a stickler for providing the highest quality products and services at the most competitive prices. Boris guarantees it!